The Right Way To Play Branding & Jersey Design
In 2019, I Art Directed and developed a new identity system for The Right Way To Play (TRWTP) Basketball Program. I have since created communication design assets for them as well as jersey designs, and promotional videos.
Using a silhouette of the founder and head coach shooting a 3-pointer, I created a simple and classic seal design for the program. This main seal design can be simplified when scaled down to just the shooter and ball. .The Right Way To Play can also be shortened to TRWTP. The design for this brand was meant to re-establish a silver and black legacy that was left behind from the Oakland Raiders leaving The Bay in 2020.
Social Media & Official Letterhead (select)
The grid system for social media and official letterhead assets were created to have a lose but structured approach. The header stays intact unless there is an image used as a focal point. In that case, the type can sit on top of the image centered (above) or be used as a background texture (image 2/6).
